“With Jihawg Ammo, you don’t just kill an Islamist terrorist, you also send him to hell,” the company said in a press release earlier this month. “That should give would-be martyrs something to think about before they launch an attack. If it ever becomes necessary to defend yourself and those around you our ammo works on two levels.”

Brendon Hill, who developed the technology for the cartridges with his wife, said that the idea behind the ammunition was that if a devout Muslim were thinking of carrying out a terrorist attack, they might be deterred by knowing they could be shot with bullets covered in pork, a religiously forbidden food.

He is not promoting violence toward Muslims, he insisted. In fact, the company also makes apparel promoting “Peace Through Pork.”

Brendon said that he and his wife started the company as a tongue-in-cheek way to stand up to radical Islamic terrorists.

“We’re having some fun with it,” Hill said. “There’s something to be said about using sarcasm to reveal truth about something that is false ora lie, and we’re focusing on the absolute lie they tell that murdering people is good.”